Home / Services / Fractional Head of Ecommerce
Fractional Head of Ecommerce
Senior ecommerce leadership a few days a month, without the cost, delay and risk of a full-time hire.
5 or 8 days a month
From £4,500 a month
Starts in weeks, not months
When a fractional lead makes sense
■ Your Head of Ecommerce has left and recruiting will take months.
■ You’ve never had senior ecommerce leadership and aren’t sure you need it full time.
■ Your ecommerce team is capable but lacks direction and someone to manage suppliers.
■ You’re growing and need board-level ecommerce thinking before you can justify the salary.
What you get
✓ Ownership of the ecommerce roadmap, suppliers and KPIs.
✓ A weekly trading rhythm, so problems surface early.
✓ Oversight of demand generation: paid media, SEO and AI search.
✓ Coaching for your ecommerce team and project managers.
✓ Monthly board reporting.
✓ A quarterly decision review to check priorities and value.
Fractional vs. the alternatives
| Option | Strength | Drawback |
|---|---|---|
| Permanent hire | Full-time presence | Slow to recruit, costly, risky for a one- to two-year need |
| Large consultancy | Breadth | Expensive, often junior teams |
| Freelancer | Low day rate | Usually one specialism (SEO, CRO, dev) |
| DEQIO fractional lead | Senior, accountable, owns delivery, suppliers and growth together | Part-time by design; we build your team’s capability alongside |
Price
Core
5 days a month
£4,500 a month
Extended
8 days a month
£7,000 a month
Invoiced monthly in advance. Three-month minimum, then rolling with 30 days’ notice.
Covering a gap while you recruit?
We can hold the role, keep trading steady, write the job description, and help you interview your permanent hire. Then we hand over cleanly.
Who you’ll work with
Your fractional lead is a senior DEQIO lead with 20 years across agency and client side, including product ownership of international sites and senior delivery leadership on the supplier side. About DEQIO →
Add-on: Performance Reporting
Fractional clients can add Ecommerce Performance Reporting, so trading decisions run on one view of sales, margin and marketing rather than spreadsheets.
Questions
How quickly can you start?
Usually within two to three weeks of agreeing.
Are you on site?
A mix: typically one day a month on site, the rest remote. Agreed with you.
Do unused days roll over?
No. That keeps the retainer predictable for both sides.
Can it become permanent?
It can run as long as it’s useful, or bridge you to a permanent hire. Both work.