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The DEQIO Method
Big ecommerce decisions are usually made on opinion, sales pitches and deadline pressure. Our method replaces that with evidence you can see, test and defend.
Our core belief
Most ecommerce failures are management failures disguised as technology problems.
“We need to replatform” often means “ownership is unclear”. “The agency is slow” often means “we never agreed what done looks like”. So we start with the decision, not the technology.
Ten steps from question to action
01 · Decision
What exactly are we deciding, and by when?
02 · Context
What’s the business situation, strategy and constraint?
03 · Problem
What’s the real problem behind the stated one?
04 · Criteria
What does a good outcome look like, agreed before options are discussed?
05 · Options
Including “do nothing” and “fix what we have”.
06 · Evidence
What do we actually know?
07 · Evaluation
Each option scored against the criteria.
08 · Risk
What could go wrong, and how likely is it?
09 · Decision
A clear recommendation, with confidence stated.
10 · Action
Owners, a 90-day plan and the first review point.
The Evidence Ladder
Every input is graded on one of four rungs, so you can see how solid the recommendation is.
Fact
Verified and measurable
Platform licence renews on 31 March at £48,000 a year
Evidence
Supported by data, not proven
Checkout conversion lags the sector benchmark
Assumption
Believed, not yet tested
“The new platform will cut dev costs”
Unknown
Needed but missing
True cost of the ERP integration
Decisions resting on assumptions and unknowns aren’t ready yet. The method makes that visible.
Scores that make the answer clear
Readiness Score (0–100)
Are you ready to decide?
58/100
Don’t decide yet: gather evidence on the two critical unknowns first.
Risk Score
How exposed is each option?
Recommendation Confidence
High, Medium or Low: how sure are we, and why?
Where you’ll see it
The Method runs through every engagement, most visibly the Replatform Decision Review, Platform & Agency Selection and the quarterly decision reviews in our retainers. Every engagement uses the same method and templates, so the standard never varies.
Try it on your own decision
The free Replatform Decision Checklist applies the first steps of the Method to your platform question.