For UK retailers, brands and B2B sellers
Independent ecommerce leadership for your biggest platform decisions
DEQIO helps you decide whether to replatform, choose the right platform and partner, and deliver it without the usual overruns. We sell no platform and no build, so our only interest is your outcome.
Readiness Score
58/100
Don’t decide yet: two critical requirements are still assumptions.
20 years on the client and supplier side
Seven-figure replatforms delivered client-side
Several international sites launched
No referral fees, ever
Most ecommerce projects don’t fail in development. They fail at the decision.
Large IT projects run 45% over budget on average and deliver 56% less value than expected. About half of those overruns come from weak strategy and stakeholder management, not the technology. (McKinsey)
“We need to replatform” often really means “nobody owns the roadmap” or “we don’t trust our agency”. We help you find out which, before you spend six figures finding out the hard way.
Where we usually come in
You’re asking whether to replatform, and to what
Your platform is reaching end of life
Your project is late, over budget, or the agency relationship is strained
Your Head of Ecommerce has left, or you’ve never had one
You’re launching in a new country
Something isn’t right, but you can’t pin down what
Three ways to start
Ecommerce Health Check
A fast, independent view of your platform, delivery, suppliers and team, with your top five priorities.
£2,000 fixed
Signature service
Replatform Decision Review
Do you need to replatform, to what, and what will it really cost? A clear, vendor-neutral answer in 3–4 weeks.
From £7,500
Fractional Head of Ecommerce
Senior ecommerce leadership a few days a month, without the full-time hire.
From £4,500 a month
See all services → Run an agency or platform business? See how we help →
We’ve sat on both sides of the table
Independent
We don’t build sites, resell platforms or take referral fees. Our advice isn’t shaped by what we sell next.
Senior and accountable
The person you meet is the person who does the work. No junior teams, no layers of account management.
Both sides of the table
We’ve run replatforms as the client and led delivery as the supplier. We know where projects go wrong, and why.
A method, not opinions
Every engagement uses the DEQIO Method, so recommendations are evidenced, scored and easy to defend at board level.
Decisions you can defend at board level
The DEQIO Method takes a decision from question to action in ten steps and separates facts from assumptions using our Evidence Ladder. Every recommendation comes with a Readiness Score, so you know whether you’re ready to decide or need more evidence first.
01 Decision
02 Context
03 Problem
04 Criteria
05 Options
06 Evidence
07 Evaluation
08 Risk
09 Decision
10 Action
Recent work
Replatform
7-figure
Enterprise replatform for a UK retailer
Multiple workstreams · international suppliers
International
Under 6 months
International site launched in under six months
One of several international launches
PMO & delivery
20+ projects
Ecommerce PMO built from scratch
A year, on a multi-million-pound budget
“The most expensive ecommerce decision is usually made with the least evidence. We exist to change that.”
— The DEQIO view
From first call to first result in weeks
1
A 30-minute call
You tell us what’s happening; we tell you honestly whether we can help.
2
A fixed-price proposal
Scope, deliverables, timing and price, in writing within three working days.
3
We start
Most engagements begin within two to three weeks of agreeing.
Facing a big ecommerce decision?
Talk it through with someone who has nothing to sell you but judgement.